Case Study · UI Design

Click Price
Door Builder.

An interactive, bespoke door configurator that lets customers design, visualise and buy their perfect front door in real time, removing friction from a traditionally slow, quote-driven sales process.

Client
Click Price
Sector
Home Improvement / E-commerce
Services
UI Design, UX Strategy
Platform
Responsive Web App

The challenge

Buying a bespoke front door has traditionally meant brochures, showroom visits and waiting days for a quote. Click Price wanted to collapse that journey into minutes, letting customers build, customise and buy entirely online.

The product had real complexity underneath: door styles, glass options, colours inside and out, hardware, accessories, each combination affecting price in real time. The challenge was making that complexity feel effortless on any device.

Our approach

We designed the builder around a single, persistent visual: the customer's door, front and centre, updating live with every choice. Configuration options sit in a clear panel structure, Style, Glass, Colour, Inside, Outside, Accessories, so the journey always feels like progress, never like a form.

A live price ticker keeps cost transparent at every step, building trust and removing the quote-anxiety that stalls purchases. Colour swatches, finish previews and a "Your Spec" summary keep the customer oriented however deep they go.

Every interaction was designed mobile-first, the majority of home-improvement research happens on a phone, on a sofa, in the evening.

Real-time Configurator Live Pricing Mobile-first Design System
3min
Average time to a complete spec
100%
Price transparency, no quote wait
1flow
From inspiration to checkout

The outcome

The finished builder turns a multi-day sales cycle into a single self-serve session. Customers see exactly what they're buying, exactly what it costs, and can move from idea to order without ever picking up the phone.

For Click Price, the configurator is more than a sales tool, it's a differentiator in a market still dominated by PDF brochures, and a foundation the product range can grow on.

"Complexity handled quietly is what good UI feels like."
ASSET Studio, Design Principle

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